Privacy Policy

A) UserProvided Information

• Registration details: name, DOB, email, phone, password 
• Shipping and billing address 
• Payment details (entered on third-party gateways) 
• Optional feedback, messages, or content you post 

B) Automatically Collected Data 

• Device and browser information (type, version, OS) 
• IP address, referral URL, pages viewed, timestamps 
• Cookie-based data for session tracking and analytics  

We use your data to:

• Process orders and manage your account 
• Send order confirmations, updates, and service messages 
• Offer promotional content (where consent is given) 
• Conduct analytics to improve our Site and offerings 
• Ensure fraud prevention and site security 
• Comply with legal obligations 

We use cookies and similar technologies to: 

• Maintain your session and cart 
• Remember preferences and frequently viewed items 
• Measure Site usage and promotional effectiveness 
• Support personalized marketing (e.g., Google & Meta ads) 

You can disable cookies in your browser, though some Site features
may be affected theurbanthing.com.

We do not sell or rent your personal information. Disclosure is limited to: 

• Service providers (payment gateways, logistic partners, analytics tools) — only on a need-to-know basis 
• Law enforcement or regulatory bodies — if required by law, subpoena, or for fraud/investigation purposes theurbanthing.com
• Intellectual property owners — in cases of suspected infringement 

Aggregated, non-identifiable information may be shared with business partners to help grow our business. 

We use industry-standard security measures—SSL encryption, secure servers, firewalls—to protect your information. While we strive for maximum protection, no Internet method is completely secure.Access to your data is limited to employees who need it to perform their duties. Violations of policy may result in disciplinary or legal action.

You may: 

• Access, correct, update, or delete your personal information 
• Opt out of marketing communications at any time via optout links or profile settings 
• Withdraw consent where processing is based on consent To request data changes or deletion, email customercare@theurbanthing.com or privacy@urbanthing.in

Your data is retained only as long as necessary to fulfill orders, provide services, resolve disputes, or meet legal obligations. Inactive data may be purged periodically. 

Our Site is not intended for individuals under 18. We do not knowingly collect information from minors. If discovered, such data will be deleted immediately. 

We may update this policy regularly. Any changes will be posted with a revised “Effective Date.” Your continued use of the Site indicates acceptance of the updated policy.