Meet the Founder: Mr. Sunny Bharani
At the heart of Urban Thing is Sunny Bharani — a detail-obsessed retail strategist with an instinct for what the modern man truly needs. A proud alumnus of Symbiosis Institute, Sunny blends sharp number-crunching acumen with a deep, almost intuitive understanding of consumer behavior. His belief? Fashion isn't just about what you wear — it's about how it moves with your life.
For Sunny Bharani, fashion isn’t just a career — it’s in his blood. As the Director of BlueClub Collection Pvt. Ltd., a legacy retail house founded by his father over 25 years ago, Sunny has grown up immersed in the nuances of style, service, and storytelling. With a specialization in Retail Management and years of hands-on experience across market landscapes, brands, and technology, Sunny lives by a simple but powerful truth: "Retail is all about detail." And that detail shows in every stitch, every silhouette, and every decision behind Urban Thing.
Urban Thing reflects Sunny’s quiet confidence — a belief that style doesn’t shout. It’s built for men who lead by example, not volume. For those who don’t chase trends, but define their own rhythm.
About Urban Thing
Iconic by Nature, Not by Noise.
At Urban Thing, we believe that true style doesn’t shout — it simply exists.
It’s in the way a man carries himself, not in the labels he wears.
It’s confidence without arrogance, refinement without excess.
Our journey began with a simple idea
To create clothing that captures the quiet power of the modern man
a man who leads by example, not by volume.
The Essence of Urban Living
Urban Thing is inspired by cities that shape culture New York, Milan, Tokyo
yet grounded in the lifestyle of those who move through life with purpose.
Our pieces are designed to be iconic essentials not just trends,
but timeless statements that adapt to your rhythm.
Be it a sunrise flight, a late-night pitch, or a spontaneous getaway
Urban Thing goes where you go, without ever trying too hard.
Design as Philosophy
We don’t believe in excess. We believe in intent.
Every silhouette we craft reflects restraint, structure, and detail.
Our design language is influenced by global architecture, modern art,
and the pursuit of balance between functionality and flair, precision and comfort.
From stitchless innovation to modern cargos,
our garments are built to let you express yourself with quiet confidence
No Logos, No Noise, Just Pure Presence.
Worn by the Driven
Urban Thing is for those who write their own stories. Entrepreneurs. Creatives. Thinkers. Doers. Those who don’t follow the rules — but refine them. Because to us, being iconic isn’t about being seen. It’s about being remembered.
